Source:  
Wed 04.Apr 2012 11:24 Tanya Taylor,
WSL: World Cup 2011 most tweeted about event in the world
Interesting statistics
Image: FA WSL
- Fans of women's football use social media because of lack of news
The FA WSL did some research on the recognition on women's football in England outside of big tournaments. It is an interesting research and you can see the article from FA WSL below (Taken from FA WSL):

The lack of profile of women’s football is driving fans to social networks for their news and causing them to be up to seven times as interactive as fans of the men’s game.
This is according to research released today to mark the start of the second season of The FA WSL (Women’s Super League).

The research was conducted to highlight the fact that, despite being the third biggest team sport in the UK behind only men’s football and cricket, the game lacks widespread recognition outside of big international tournaments.

The findings show that while there are 12 times as many news articles with mentions of women’s football per month, relative to the number of people who attend matches, men’s football receives three times as many headlines, relative to its attending fans.

With news about the women’s game appearing largely as passing mentions fans are turning to online social networks for their content.

Compared to the number of people who attend a top flight football game, for every thousand people who attend an FA WSL match there are:

Seven times as many Google searches
Four times as many followers
Twice as many social media mentions about women’s football
52 times as many team Tweets
The FIFA Women’s World Cup was the most Tweeted about event in the world at its peak in July 2011, with 7,196 Tweets per second.

It remains seventh in the list of the most Tweets per second, ahead of the UEFA Champions League in 11th position.

Building on its mission to be the most interactive league in the world and to ensure players continue to be accessible role models, the new season will also see the launch of a dedicated digital ambassador programme in which each team has selected a player to be the digital face of their club.

Each ambassador will use social media to give fans a glimpse of life on and off the pitch and will be the first UK sports team to display their Twitter name on their kits.
The digital ambassadors were among players and media who attended a round table debate hosted by The FA WSL at Somerset House, London today.

Here panelists from the world of sport, media and culture, including TV presenter Helen Skelton and England and Team GB Head Coach, Hope Powell, discussed the barriers faced by women’s football and what can be done to overcome these challenges in the game’s mission for long term recognition.

Kelly Simmons, The FA’s Head of the National Game, who led the debate says: “When we launched The FA WSL last year we set out to be a truly interactive league by inviting fans to have a say and to get closer to the players through social media channels.

Since then we have increased supporters inside and outside of the stadium, but consistent awareness and recognition remains challenging.

“This research shows that there is an appetite for content about women’s football, but the sport rarely makes headlines except for major tournaments.

We want to continue to interact with our fans in exciting ways and make 2012 a starting point, not an end point, for greater support for women’s football.”

The FA WSL kicks off on April 8th and the season last until 7 October, with a mid season break for the Olympics.

Since The FA WSL launched, attendances have increased by more than 600 per cent, viewing figures of live broadcast matches were on a par with the Scottish Premier League and social media channels now attract more than 80,000 followers.

Its aims are not only to bring fans quality, competitive matches but also to create a robust pathway into the game for aspiring young talent and ultimately to transform the player-fan relationship by making it the most interactive league in the world.


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